The app is about a kid called Arturo, who is in JUANCHACO and starts collecting #MAPARE. Educational signs about the new recycling system that Ecopazifico want to install in JUANCHACO start to pop up along Arturo’s way. The town of JUANCHACO was illustrated by Marcela Céspedes better known as MACE in Los Angeles and programmed by #AnimaStudio3D in Cali Colombia.
After long months of dedication, programing, designing, and formulating our educational app, we finally launch it during the festival Petronio Alvarez¨, a famous music festival dedicated to the talented musicians of the Pacific coast of Colombia. capsules with the invitation to download the app where popping up on big screens all over the festival, it was really cool!